Accounting
Scaling a startup or high-growth company isn’t just about product and sales, it’s about making confident financial decisions at every stage. That’s where Fractional CFO or VCFO services come in. Instead of hiring a full-time CFO, businesses can access senior-level financial leadership on a flexible basis, designed to guide growth, improve efficiency, and unlock opportunities.
Whether you’re raising your first round, scaling to new markets, or preparing for an exit, having senior financial leadership in your corner ensures that your next move and decisions aren’t just reactive - they’re strategic. At LUNA, we’ve seen firsthand how the right financial partner can transform a business.
Here’s how a Fractional CFO supports startups, scale-ups, and venture-backed companies across six critical areas.
1. FP&A Management: Turning Numbers Into Strategy
Forecasting isn’t about guesswork -it’s about building a clear financial roadmap. A Fractional CFO works with department heads to create accurate forecasts, budgets, and performance models. These insights provide an all-in-one view of where your business has been and where it’s headed, whether you’re fundraising, preparing for an acquisition, or simply planning for sustainable growth.
Key focus areas:
- Forecasting & budgeting
- Scenario modeling
- KPI tracking
2. Cash Flow Management: Protecting Liquidity & Flexibility
Cash is the lifeblood of any business. By maintaining tight control over cash positions, optimizing working capital, and managing payments, a Fractional CFO ensures your company can meet obligations and seize growth opportunities without sacrificing stability.
Key focus areas:
- Weekly cash flow monitoring
- Payment optimization
- Working capital and liquidity planning
3. Compliance & Risk: Staying Ahead of Complexity
Growing companies face increasing regulatory and audit demands. A Fractional CFO coordinates with tax and audit teams to keep you compliant, while also implementing risk frameworks and governance practices that protect your business and investors.
Key focus areas:
- Tax coordination
- Audit support
- Risk assessment & governance
4. Financial Reporting: Bringing Clarity to Stakeholders
Timely and accurate reporting builds trust with your board, investors, and team. Fractional CFOs streamline the month-end close process and generate actionable reports that inform decision-making. With the right reporting cadence, your leadership team has the insights they need to move fast with confidence.
Key focus areas:
- Month-end close
- Management reports
- Analytics & stakeholder updates
5. Financial Operations: Streamlining the Engine
Behind the big strategy lies the financial backbone of the business. From accounts payable and receivable to payroll and process optimization, a Fractional CFO ensures your systems can scale as fast as you do.
Key focus areas
- AP/AR management
- Payroll processing
- Financial workflow optimization
6. Strategic Advisory: A Trusted Partner for Growth
A great CFO isn’t just about numbers - they’re a strategic partner to the founder and executive leadership teams. Fractional CFOs bring perspective to key business decisions: from strategic planning and team management to growth strategy and funding readiness. Their goal is to enhance efficiency while guiding the company toward long-term success.
Key focus areas:
- Strategic planning & growth strategy
- Hiring guidance & team management
- Raisning capital
- Mergers, acquisitions and exit strategies
Looking for Fractional CFO Services?
For startups and scaling businesses, the demands of financial leadership often outpace internal resources. A Fractional CFO gives you the best of both worlds: expertise without the full-time cost.
At LUNA, we believe financial clarity is a growth multiplier. With a Fractional CFO by your side, you’ll not only stay compliant and operationally sound - you’ll also position your business to move faster, smarter, and with more confidence.
Speak to an expert at LUNA today.