We make ideas happen

Everyone knows that building a business is hard. You’ll probably lose sleep. You may even feel like giving up. Here’s some free advice: don’t do that. Just remember that we’re here to make your life easier. We’ll do everything we can to help you build your business in whatever way we can. We combine the expertise and dedication of a traditional firm with the big vision and street cred of entrepreneurs. We’re as keen as you are about your journey, and we’re dedicated to bringing you the best resources that will help take your idea from dream to reality.


Every entrepreneur knows that there’s much more to startup life than ping-pong tables, idea walls and co-working. Luna has all the tools your business needs to start your business off on the right foot, including the perfect place to source your GIFs.


From setting up your business to taking on investment, our Startup Lawyers have the experience and skills to keep your startup covered on the legal front. No idea how to put together a shareholders agreement? We might know a thing or two, and will do everything in our power to help you get there.


Financial planning is key to your startup’s growth. Our experts offer valuable guidance, along with accounting systems setup, DIY workshops & integration. Essentially all the stuff that you don’t have the time to do because you’re focusing on what matters most: your business.


If you could build a business on an idea alone, everyone would be Elon Musk. In reality, it takes hard work and a lot of support. So, if you’ve got a killer idea that needs an overarching strategy, expert mentorship, legit marketing or specific know-how to give it legs, we can help. Our talented experts will give you the exact tools to take your idea to the next level.



Ronen lives and breathes startups and is extremely passionate about developing and supporting an ecosystem in Australia, in which young people can thrive in non-traditional careers. After working as a suit and tie corporate lawyer for over 4 years, fed up with how professional services were being delivered to young entrepreneurs, in 2015 Ronen founded Luna


Tessa developed her passion for startups as an in-house lawyer at one of Australia's leading property tech startups. Tessa loves learning in all forms and believes in the power of information. In her spare time, Tessa is a surfer, podcast-addict and legal advisor to TEDxMelbourne.

MEET SAM DU PREEZ Head of Programs

Sam brings a decade of experience in building the world’s most recognised consumer electronics and tech brands. Knowing the courage it takes to leap into the startup world, she’s passionate about walking that journey with founders. When she’s not thinking of ways to make big ideas bigger, you’ll find her painting, reading, or listening to true-crime podcasts - always accompanied by her greyhound, Patrick.

MEET Daniel Ross Head of Financial Services

Our resident overachiever, Dan is a Chartered Accountant AND a qualified lawyer. His fave past time is building investable financial models - a skill he has honed during his 5 years with PwC. When he takes a break from being a finance gun, you can find him in the garden or watching horror films.

MEET Adam Milgrom Entrepreneur in Residence

Adam is a highly proficient strategist with over 10 years experience across a range of industries. He is an active investor in early stage Australian and International businesses.

MEET Ben Hansky Legal Project Manager

Ben is a Legal Project Manager who is passionate about the intersection of traditional business and impactful thinking. He is a firm believer that innovation will be a major factor in driving positive social change. In his spare time he loves to listen to a wide array of music and spend time in the great outdoors.

MEET Louis Zetlin Senior Startup Lawyer

Louis is an experienced startup lawyer and advisor with a passion for innovation, technology and social impact. After working for several years at large commercial firms, Louis caught the entrepreneurship bug and shifted his focus to startups. A true 'full-stack' lawyer, Louis specialises in end-to-end support for startups and entrepreneurs. In his spare time, Louis enjoys cooking and making funky beats.

MEET Josh Sharma Startup Lawyer

Josh is passionate about all things tech and utilises this knowledge to provide valuable commercial insights to our clients. In his spare time he loves growing all manner of vegetables, making pickles and cooking.

MEET Emma Ferguson Senior Startup Lawyer

Emma developed expertise as a transactional lawyer at the top-end-of-town before joining the Luna team. When not at work, Emma can be found eating copious amounts of cheese, painting or enjoying the great outdoors.

MEET Gideon Heine Content Producer

Gideon is our creative wizard who is constantly producing video content. After honing his skills in New York with Vs Magazine, he has gone on to produce everything from short-form documentary to incredible gifs. If you need help producing content in startups, then holla at the wizard.

MEET Rosa Hughes Startup Lawyer

Rosa launched her legal career with international corporate experience in London and New Zealand. She loves connecting clients with efficient solutions and is inspired by new sustainable businesses. Rosa loves adventures and has travelled the world. She can sail a yacht, hold a headstand on a paddle board and coach startups on using Instagram for business.


We might run a tech-based company, but we’re also 100% human. It’s one of the best parts about working with us. With bots and online-only services popping up left, right and centre it can be hard to actually talk face-to-face with startup experts. We prefer the experience of sitting down with you (preferably over a cold-drip coffee) and getting the work done. Book yourself in for a complimentary, no-obligations chat now.